On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

By Aliza Licht (Author)


Format Hardcover, Jacketed



On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

by Aliza Licht
Paperback >


From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.    

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. 

In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. 

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”  

This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace. 


“An accessible introduction to public relations and personal branding that can be applied to the professional realm and side hustles alike.”
Library Journal  

“From earning social capital and executive presence to establishing your personal brand at work, Licht shares a comprehensive guide to help you discover who you already are, who you want to be, and how to ensure others see you that way.”
“Her new book, On Brand, is a comprehensive roadmap to personal branding in which she takes everything she knows from her career and applies those tactics to individuals. That said, whether you're marketing a company or yourself, Aliza's five pro tips below will help you create a brand with staying power.”

“Part career book, part personal growth guide, this is the book for anyone looking to make a professional pivot, level up, or needing a boost of confidence during a transition time.”
New York Post

“In ‘On Brand,’ she writes that how one shows up in person, over email and on social media communicates a personal brand. The book also tackles managing reputation and surviving cancel culture, understanding value and negotiating, and navigating a rebrand in the event of a professional pivot.”

“Aliza is the resident expert on personal branding, and with ON BRAND, she shares her continued journey following Leave Your Markand creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.”
—Eve Rodsky, New York Times bestselling author of Fair Play
“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!”
—Nicole Lapin, New York Times bestselling author of Rich Bitch

“ON BRAND is a comprehensive roadmap to building your personal brand. Aliza shares her story, offering actionable advice, thought-proving exercises, and tactical strategies from thought leaders in the space delivering an easy-to-follow playbook to communicate who you are and how you’re perceived.”
—Dorie Clark, Wall Street Journal bestselling author of The Long Game
“In a world where we are inundated with social media content, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!”
—Lydia Fenet, author of The Most Powerful Woman in the Room Is You

“From Nike to Starbucks to Google, I’ve had the good fortune of working with strong leaders on creating and communicating about brands that make a mark. With ON BRAND, my friend Aliza brings over two decades of expertise in brand-building and storytelling. This, coupled with her work as the creator and voice behind an award-winning social media personality, provides you with an exceptional education on how to build your own powerful personal brand.”
—Corey duBrowa, VP Global Communications and Public Affairs, Google/Alphabet

“Everyone is a brand, but have you identified yours? Have no fear, Aliza Licht, branding fairy godmother is here! Sharing all the marketing and communication tactics she has learned along her career and employed herself to build brands. No matter where you are in life, from intern to the C-Suite, this book will make you think about yourself differently and set you on the path to create the personal brand you want to achieve your goals.”
—Bevy Smith, author of Bevelations

“Aliza has been my mentor since I started in the fashion industry. Today, she’s mentored thousands with her fierce wit and her loving candor. This book not only provides you with the skills you need to face your fears but does so in a personal manner, one in which it feels as if you know the same Aliza that I do. A must read.”
—David Yi, author of Pretty Boys

"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom." ―Harper's Bazaar

"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle." ―Refinery29

"It should be required for all recent grads-and anyone who wants a raise." ―People

"Full of wisdom." —The Zoe Report

"This is a must-read for both recent grads just starting their careers and Millennials already in the work force." —InStyle

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ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.

Pub Date: 4/18/2023

ISBN: 9781454949060

Price: $27.99 / $36.99 CAN

Format: Hardcover, Jacketed

Pages: 304 pages

Trim: 5.5 x 8.25 x 0 Inches

Territories: US/Can

Category: Reference

Publisher: Union Square & Co.

Carton Quantity: 28