On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

By Aliza Licht (Author)


Pub Date 4/18/2023

ISBN 9781454949060

Format Hardcover, Jacketed



On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

by Aliza Licht
More Formats and Editions


BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising

Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow. 

When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.  
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . .  it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.” 


“An accessible introduction to public relations and personal branding that can be applied to the professional realm and side hustles alike.”
Library Journal  

“From earning social capital and executive presence to establishing your personal brand at work, Licht shares a comprehensive guide to help you discover who you already are, who you want to be, and how to ensure others see you that way.”
“Her new book, On Brand, is a comprehensive roadmap to personal branding in which she takes everything she knows from her career and applies those tactics to individuals. That said, whether you're marketing a company or yourself, Aliza's five pro tips below will help you create a brand with staying power.”

“Part career book, part personal growth guide, this is the book for anyone looking to make a professional pivot, level up, or needing a boost of confidence during a transition time.”
New York Post

“In ‘On Brand,’ she writes that how one shows up in person, over email and on social media communicates a personal brand. The book also tackles managing reputation and surviving cancel culture, understanding value and negotiating, and navigating a rebrand in the event of a professional pivot.”

“Aliza is the resident expert on personal branding, and with ON BRAND, she shares her continued journey following Leave Your Markand creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.”
—Eve Rodsky, New York Times bestselling author of Fair Play
“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!”
—Nicole Lapin, New York Times bestselling author of Rich Bitch

“ON BRAND is a comprehensive roadmap to building your personal brand. Aliza shares her story, offering actionable advice, thought-proving exercises, and tactical strategies from thought leaders in the space delivering an easy-to-follow playbook to communicate who you are and how you’re perceived.”
—Dorie Clark, Wall Street Journal bestselling author of The Long Game
“In a world where we are inundated with social media content, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!”
—Lydia Fenet, author of The Most Powerful Woman in the Room Is You

“From Nike to Starbucks to Google, I’ve had the good fortune of working with strong leaders on creating and communicating about brands that make a mark. With ON BRAND, my friend Aliza brings over two decades of expertise in brand-building and storytelling. This, coupled with her work as the creator and voice behind an award-winning social media personality, provides you with an exceptional education on how to build your own powerful personal brand.”
—Corey duBrowa, VP Global Communications and Public Affairs, Google/Alphabet

“Everyone is a brand, but have you identified yours? Have no fear, Aliza Licht, branding fairy godmother is here! Sharing all the marketing and communication tactics she has learned along her career and employed herself to build brands. No matter where you are in life, from intern to the C-Suite, this book will make you think about yourself differently and set you on the path to create the personal brand you want to achieve your goals.”
—Bevy Smith, author of Bevelations

“Aliza has been my mentor since I started in the fashion industry. Today, she’s mentored thousands with her fierce wit and her loving candor. This book not only provides you with the skills you need to face your fears but does so in a personal manner, one in which it feels as if you know the same Aliza that I do. A must read.”
—David Yi, author of Pretty Boys

"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom." ―Harper's Bazaar

"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle." ―Refinery29

"It should be required for all recent grads-and anyone who wants a raise." ―People

"Full of wisdom." —The Zoe Report

"This is a must-read for both recent grads just starting their careers and Millennials already in the work force." —InStyle

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ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.

Title Details

Pages 304 pages

Trim 5.5 x 8.25 x 0 Inches

Territories US/Can

Category Reference

Carton Quantity 28