Sterling Publishing Enters into Agreement with Pinnacle Booksales for UK Distribution of Union Square & Co. and Affiliates

New York, NY, April 7, 2022— Sterling Publishing has entered into a distribution arrangement with Pinnacle Booksales for distribution in the UK of Union Square & Co. books. This agreement includes Union Square & Co. and its affiliates Union Square Kids, Puzzlewright and Sterling Ethos. Pinnacle will also oversee the publishing house’s distribution farther into Europe, the Middle East and Southeast Asia via its partnership with SaltWay Global.

“Union Square & Co. is publishing in a new direction across adult and children’s titles with a focus on fiction and narrative and illustrated nonfiction. Pinnacle is perfectly poised to support us in this endeavor by reaching new markets and accounts,” said Emily Meehan, Chief Creative Officer and Publisher, Union Square & Co. and affiliates.

Pinnacle, led by Managing Director David Segrue, sells to accounts such as Waterstones and WHSmith Travel, independent bookshops, all museums and galleries in London, nontraditional accounts such as Anthropologie and Cass Art, and wholesalers such as Gardners and Bookspeed.

“It’s an exciting time at Union Square & Co. and we are delighted that they chose Pinnacle Booksales as their distribution partner. With Emily and her team’s ambition and enthusiasm coupled with our bookselling expertise, we look forward to expanding their reach in the UK and beyond,” said Segrue.

The new partnership goes into effect on July 1, 2022.


Union Square & Co. is a talent-driven publisher whose mission is to promote excellence in contemporary publishing and to honor the vision of our creators by providing best-in-class production, editorial and design choices. Headquartered in New York City, Union Square & Co., LLC is a subsidiary of Sterling Publishing Co., Inc., and includes imprints Puzzlewright Press, home to pencil-and-paper puzzles, and Sterling Ethos, home to magic and mystic-driven books and products. For more information, visit


Pinnacle Booksales UK are a team of professional representatives with years of experience selling for leading UK publishers. The agency has a friendly team of territory managers with years of experience with major publishing houses and extremely good reputations throughout the industry. Each territory manager calls on a wide variety of accounts from traditional independent bookshops to gift shops, local wholesalers, museums and galleries. For more information, visit