Aliza Licht

About the Author

Aliza Licht is the Founder & President of LEAVE YOUR MARK LLC; a multimedia brand focused on career development and personal branding. Its mission is to connect, develop, inspire, and mentor aspiring young professionals to leave their mark. LEAVE YOUR MARK currently includes a bestselling book, podcast, community, and live mentorship events. Licht is also the Head of Social Media and Brand Experiences at Warby Parker. In 2009 she created DKNY’s Twitter (DKNY PR GIRL), an anonymous social media personality whose reveal resulted in over 230 million media impressions. DKNY PR GIRL is still cited in case studies today.